Category: Sports

A steady drop in organic traffic in the website, be it an online store, a streaming platform, or the best betting company in Uganda, isn’t a reason to panic, but a reason to conduct a thorough analysis. This indicator is a key one for an online site that is focused on commerce. And therefore, it should be given due attention. If the number of live conversions for a long time (week, month) decreases by 15% or more, it’s necessary to look for the causes of the decrease in organic traffic for their further elimination. Ignoring the problem is impossible, otherwise you can remain without orders.

What Is Organic Traffic?

Organic traffic is the total volume of conversions to a site by visitors through an organic search engine. This means conversions to pages that are at the top of search engines due to high-quality SEO, but not due to advertising. For online stores, this indicator is key because it directly shows the potential number of customers interested in a particular product and ready to order.

Decent organic traffic indicators can only be achieved through long-term work with SEO. High-quality optimization allows you to bring a page to the top of search engine results and keep it there for some time. As a result, an increase in the probability of clicks on it.

The Main Benefits of Organic Traffic

Optimizing a site for organic traffic has several advantages:

Another important advantage of optimization for organic traffic is the conditional absence of costs. In this case, the customer doesn’t pay for advertising, clicks on links. Payment is made only for the work of SEO specialists.

The Main Causes of Dropping Traffic and How to Solve Them

Live traffic may drop due to a slight deterioration of the website position in search results. Such a process is normal and does not threaten the owner of an online store with “ruin”. But a steady decrease in such conversions, which can be determined with the help of Google Analytics and Yandex Metrika services, over a long period of time leads to a natural decrease in conversion and a decrease in profits. To solve such a problem must be resolved in stages. The first step is identifying the cause of the decline in organic traffic to continue to work with her. Most often, this deterioration is due to 10 factors.

Change of Address

The most obvious reason for the decrease in live traffic is a change in the URL of the site/page. This usually happens when the online store moves to a new domain. URL changes may occur due to massive redesign of the structure. This results in an error for the majority of indexed pages and a significant drop in your store’s position in the search results bar. Naturally, the number of clicks on a particular page decreases.

The solution is 301 redirect. If you have already moved the site to a new address, use 301 redirect. It “tells” the search engine that the online store has permanently moved to a new address. In response the search engine redirects users to the specified link.

Seasonality

A drop in traffic can be perfectly natural and normal if the store sells seasonal items. It works according to a simple algorithm: if at a particular moment your products don’t interest users, then live traffic will decrease.

All leading stores try to provide a wide assortment for sale that is relevant throughout the year.

The solution is promotions. If you don’t have an opportunity to supplement your store’s assortment with year-round goods, then stir up the interest of potential buyers with seasonal sales, special offers.

Search Engine Filters

Google not only promotes quality services in the positions in extradition but also “chops” sites that use third-party manipulation to improve their performance. Search engine filters can be installed for the following reasons:

The solution is to fix the problem. To get rid of search engine filters, fix the problems identified by the system. For example, if the cause of the sanctions is overspam, then reduce the number of promoted occurrences on a particular page.

Deterioration of Behavioral Factors

Behavioral factors are a direct measure of how useful and necessary a particular site is for users. It’s a metric that includes all the actions of visitors:

Accordingly, the fewer actions users perform in the online store, the worse the behavioral factors are and the lower the position of the site in search engine results.

The solution is to improve your site. To encourage users to spend more time on the store and be more active, optimize its mobile version, add useful information, and make the snippet more attractive.

Incorrect Internal Relinking

Internal linking is important for the promotion of a site. This is especially true for Google. The basic rule is that the greatest number of promoted links led exactly to the important pages of the online store. These sections should be presented in the header, footer, sidebar or other prominent place. Also an important component is the sequence of transitions. Relinking should be built clearly, in stages.

Check its quality, as well as compliance with the current requirements of search engines can be through SeRanking, NetPeak Spider, Ahrefs, or other services. Use the results of the check to eliminate a specific problem.

The solution is the proper organization of the linking. Take the most important sections in the main menu (if this is not possible – put them in the basement of the site), adjust all the subsections correctly.

Changing Search Engine Algorithms

This cause occurs rarely but also has a right to exist. It comprises a sharp change in search engine algorithms, which leads to a deterioration of the positions of the online store. As an example, Google 2019 update, after which the traffic of all medical sites dropped sharply.

To identify or rule out this reason for the deterioration of organic traffic, it’s necessary to:

The solution is adjusting to updated algorithms. Wait until a new effective method for promoting the site in accordance with the current search engine rules, and implement it.

Development of Competitors

If the competitors of your online store are actively optimizing, while you are cutting the budget for website promotion, it’s logical that they will manage to overtake you in the top of extradition. That’s why it’s important to conduct regular competitive analysis to determine the reason for the decrease in organic traffic.

The solution is a stable budget for SEO. Forcing other online stores to freeze promotion, alas, is unrealistic. The only way out in the competition is stable and high-quality optimization of your own resource.

Technical Deficiencies

As a result of the completion of technical work on the site, the position of the latter may rush down. Most often this happens because:

Some errors will cause positions of individual pages to deteriorate. Some of them (robot.txt) may cause your online store to drop out of indexation altogether. Therefore, before launching the site, you should conduct a thorough technical analysis. You can identify flaws through Serpstat, Ahrefs, and other services.

The solution is fixing technical errors. With the help of specialized services identify technical problems and fix them.

Incorrect Display of the Store Pages

The beauty of web design doesn’t interest search engine algorithms. But the quality of page display has one of the main values in their promotion. Firstly, the design of the online store should correspond to its direction. Secondly, the design of the site should be convenient and understandable for users. And thirdly, the service must display correctly on all devices. Check the quality of its display can be checked yourself. To do this, enter the full address of the site in the search engine bar, click on the information triangle next to the snippet that appears, and then – on the “Saved copy”. This is where all the visual imperfections of the resource are displayed.

The solution is to fix bugs in web design. Make the design comfortable for users, simplify the management system, set up the correct display of pages on all devices.

A defiant Serena Williams bid an emotional good-bye to the U.S. Open with a third-round loss to Ajla Tomljanovic on Friday, in what may have been the last singles match of her glittering career.

Defeat has always been hard to swallow for the fiercely competitive Williams and no doubt the 7-5 6-7 (4) 6-1 loss to the 46th ranked Australian stung her to her core.

But after a joyous run into the third round there was no shame in a loss to the gritty Tomljanovic, allowing the 23-times Grand Slam winner to exit with dignity intact and head held high.

“Clearly I’m still capable,” Williams told reporters. “But it takes a lot more than that.

“I’m ready to be a mom, explore a different version of Serena.

“Technically in the world I’m still super young, so I want to have a little bit of a life while I’m still walking.

“I have such a bright future ahead of me.”

Always up for a fight, the 40-year-old came out swinging, forcing Tomljanovic to go the distance.

The Australian needed six match points to deliver the knockout punch and bring an end to an engrossing three-plus-hour slugfest.

Without a WTA Tour title and never before going beyond the quarter-finals of any Grand Slam, Tomljanovic has spent most her career as one of tennis’ lesser-known names.

But now the 29-year-old will live on forever in tennis history and at sport trivia pub nights, as the answer to the question; “Who was the last player to beat Serena Williams”.

“No one’s going to pronounce my name right,” laughed Tomljanovic. “That’s going to suck.

“I don’t think I’ve been part of tennis history, so that’s pretty cool.”

Williams had signalled her intention to retire in a Vogue article in early August, saying she was “evolving away from tennis” but never confirming the U.S. Open as her final event.

Given the opportunity to put speculation to rest that the U.S. Open may not be the end, Williams left the door open just a crack.

Asked whether she might be tempted to return to tennis, she responded: “I don’t think so but you never know.”

“I always did love Australia, though,” she later told reporters, hinting at a tilt at the Australian Open in January.

For fans, however, the message was clear, the U.S. Open would be where Williams would take her final bow.

The raucous New York crowd that had backed her from the very beginning and over the years, fuelling her runs to six U.S. Open titles, was in her corner once again but could not lift her to one more win.

“I BELONG HERE NOW”

Tomljanovic, who is yet to win a WTA Tour tournament, appeared to have had little chance against Williams, winner of 73 career titles, but would not be intimidated.

Before stepping out onto center court Tomljanovic paused for a moment and touched the plaque quoting Billie Jean King that hangs at the entrance: “Pressure is a Privilege”.

“I liked the quote,” explained Tomljanovic. “I felt pressure, from myself, where I’m at in my career.

“I feel like I belong here now. That’s why I expect myself to perform well in these circumstances. When I saw that, yeah, just felt right.”

Despite an electric atmosphere the match got off to a sluggish start with the players trading breaks before settling in.

Williams had looked to seize control when she broke Tomljanovic to go ahead 5-3 and serving for the set.

But with Williams two points from a 1-0 lead Tomljanovic dug in, breaking back and sweeping four straight games to steal the set, leaving the stadium stunned.

A defiant Williams, as she has done so many times, lifted her game hitting back in ruthless style in the second and breaking the Australian twice on the way to 4-0.

Playing her fourth match in five nights, Williams suddenly seemed to run out of gas and Tomljanovic, showing some steel of her own, pulled level at 5-5 as the set moved to a tie-break.

Everyone inside Arthur Ashe, now on their feet, knew Williams was not going to exit without a fight, and running on fumes dug into her reserves to take the tie-break 7-4.

Williams had the crowd roaring again when she broke Tomljanovic to start the third but simply had nothing left in the tank. The Australian put the former-world number on the ropes, storming through the next four games for a 4-1 lead.

But Williams was not going to hand Tomljanovic the win, she would have to earn it, needing six match points to get the job done. (Reuters)

PAUL POGBA’S older brother Mathias has threatened to reveal “explosive information” that could “affect his sibling’s popularity around the world”.

Mathias, 32, bizarrely targeted his brother – as well as agent Rafaela Pimenta and even Kylian Mbappe in a video posted to social media.

In a rant uploaded online and cited by the Mail, the former Wrexham, Crewe and Patrick Thistle footballer said: “The French, English, Italian and Spanish public, in other words the whole world, as well as my brother’s fans, and even more so the French team and Juventus, my brother’s team-mates and his sponsors deserve to know certain things.

“If he deserves his place in the French team and the honour of playing in the World Cup. If he deserves to be a starter at Juventus.

“If he is a trustworthy person, that any player deserves to have at his side.”

Mathias then ranted about Pimenta – who has taken over as Pogba’s agent since the death of Mino Raiola earlier this year.

pic.twitter.com/WRLqQSRSub

— Juve Canal (@juve_canal) August 27, 2022

 

In doing so, he questioned “her integrity, her professionalism… her loyalty”.

He then claimed to have “explosive” information about Paris Saint-Germain and France superstar Mbappe.

Mathias Pogba went on: “I will tell you very important things about him and there will be elements and many testimonies to confirm my words.

“Everything could be explosive and make a lot of noise.”

Paul Pogba’s mother and lawyer Yeo Moriba teamed up with Pimenta to launch a response to Mathias’ claims.

They said: “Mathias Pogba’s recent statements on social networks are unfortunately not a surprise.

“They are in addition to threats and organised extortion attempts by an organised gang against Paul Pogba.

“The competent bodies in Italy and France were informed a month ago and there will be no further comments in relation to the ongoing investigation.”

AFP have since stated that the French police have opened an investigation into Pogba’s claims of extortion.

They have declared that large amounts of money are being demanded from Pogba.

Mathias is without a club after leaving fourth-tier French side Belfort earlier this year.

Following his departure after just eight months, Belfort president Jean-Paul Simon said: “We made a bad choice in signing Mathias Pogba.

“You could say he was the wrong man for the job.”

Mathias was in Russia cheering on his younger brother at the 2018 World Cup four years ago.

Sports Principal Secretary Joe Okudo was on Monday grilled by detectives for more than four hours over the Oregon scandal in which he is said to have facilitated some joyriders to travel for the games.

Okudo was interviewed by detectives attached to the Economic and Commercial Crimes Unit (ECCU) of the Directorate of Criminal Investigations (DCI) as reports emerged that at least three members of his family may have been part of the joyriders.

Detectives are trying to verify claims that Okudo’s wife and two daughters who happened to have travelled together with Team Kenya to the World Athletics Championships in Oregon, US in June may have been sponsored by the taxpayer.

Six other senior officials from the Ministry’s procurement, human resource and accounts are also said to have been questioned alongside Okudo.

Budget Estimates

Okudo is said to have arrived at Mazingira House, the DCI headquarters at around 9.30 am and left some minutes after 2pm.

Though details of Okudo’s session with detectives were scanty, sources said he was questioned over details of budget estimates and approval for Oregon 2022 world athletics championships, payment vouchers in respect to allowances paid to athletes and Central Management officials who were approved to take part in the sports. He is also said to have been questioned on payment list of overseas allowances for Team Kenya, procurement and approval of air tickets and the list of qualified athletics in each event forwarded by Athletics Kenya.

In a letter summoning him to the DCI headquarters, ECCU head Mike Muia had asked Okudo to provide a list of all persons who were facilitated to Oregon to participate in championship, letters requesting for visa facilitation for the team and a list of names forwarded to the Ministry of Foreign Affairs for visas.

Muia declined to comment on the matter. Sources intimated that investigators believe that all the persons in the entourage to Oregon were fully catered for by the government and are now seeking to establish the reasons behind the payments made and the roles each played.

Though initial reports had indicated that around 32 officials from the Ministry, Sports Kenya and Athletics Kenya travelled to Oregon as joyriders, the number is said to have been more. The Ministry alone is said to have produced at least 15 people.

Sources said most of the persons included in the trip had nothing to do with the athletics competition.

Nowadays, betting on various events and sports is easy because several online bookmakers are available with a single button click. However, because of the easy accessibility, most customers, especially beginners in the online betting world, also create classic mistakes easily.

While we all know that committing mistakes is normal and allows you to learn, avoiding these can also help you have a good start in online betting. Here are six famous live betting mistakes you should know.

1. Not Utilizing The Bonuses

One of the best perks of online betting, such as Betway, is the bonuses, promotions, and free bets available to most betting sites for customers. When you don’t take advantage of these, you reduce your chance of getting more money and other prizes.

Two sites can offer the same promotions, so choose one with another bonus attached, allowing you to get more benefits and earn more.

2. Not Managing Money Wisely

Knowing how to manage your bankroll is probably the most important thing you need to remember in live betting. When you continuously bet without checking whether you can lose the money you used, you might go bankrupt, empty your savings account, and regret later.

Create a separate account for the money you plan to use for betting to avoid this. That way, you are guaranteed that you are only using the money you put aside, not affecting your savings.

3. Placing Too Many Bets

When you’re new to online betting, you might be blinded by too many games and events online, causing you to place bets beyond what your money can. You should avoid this mistake because it might cause you to lose more money than you hoped. It’s best to be selective and place fewer bets. Learn to give importance to quality over quantity.

4. Betting Blind

Betting might involve luck and chance, but it helps if you do background research on your betting teams. Avoid betting blind and always make an informed decision when choosing a team. Normally, beginners commit this mistake by not doing proper research and betting on their favorite team. You should remember that the favorite team does not always win.

5. Chasing Your Loss

When you bet, it’s normal that you want to win. However, losing is inevitable, especially when things don’t go according to how you want them to. You might be tempted to redeem yourself and recover the money you lost by placing a new bet – chasing a loss.

It might be a good thing to do this at first, but it can turn into a dangerous habit when you constantly do this. Constantly chasing your losses can lead to a losing cycle, causing you to lose money continuously.

6. Not Tracking and Keeping Records

Betting in online casinos like Betway with a data-driven approach allows you to gain valuable insights into the teams and their corresponding players.

As a reminder, always track the money you deposit, the amount you gain or lose, and the types of sports and markets you are successful and not successful in. Doing this allows you to create a road map that can tell you how you should move forward and where you should bet.

Key Takeaway

The best way to ensure that you’re not wasting your money on a losing bet is by following the pointers we listed in this article. Betting mistakes can be avoided with careful planning, allowing for better betting experiences.

Kenya’s suspension from all football activities has been ratified on Thursday March 31 during the world football governing body Fifa’s congress meeting in Qatar.

On February 24, Fifa president Gianni Infantino during a council meeting said that the council had found Kenya and Zimbabwe’s issues to be a clear case of undue interference by a third party.

“Therefore, based on article 14 paragraphs 1 and 3 of the FIFA Statutes – as well as article 16 paragraph 1, under which the FIFA Council may, without a vote of the Congress, temporarily suspend with immediate effect a member association that seriously violates its obligations, the Fifa Council decided to suspend the FKF with immediate effect due to flagrant violations of the FIFA Statutes,” Infantino said.

In November last year, Sports Cabinet Secretary Amina Mohamed suspended the entire FKF secretariat and executive members citing financial impropriety and also ordered for the locking of the secretariat offices, which is against the Fifa statutes on grounds of government interference.

Fifa Secretary General Fatma Samoura went ahead to write to all its member associations informing them about the developments indicating that the action meant that FKF loses all its membership rights, as defined in article 13 of the FIFA Statutes, with immediate effect and until further notice.

The move by world football governing body means that neither the FKF nor any of its members or officials may benefit from any development programmes, courses or training from FIFA and/or CAF.

Equally,the national team Harambeee Stars and local clubs will not be eligible to participate in any of the FIFA sanctioned competitions including CAF Champions or Confederations leagues, Africa Cup of Nations and World Cup qualifiers.

Other counties who were also suspended indefinitely during the 72nd Congress were Zimbabwe and Pakistan

A total of 198 member nations voted in support of the suspension with only one disapproving the decision.

Gambling has been something that has always stirred people’s emotions, either for the good or otherwise. Gambling back in the old days used to be risky and highly illegal, but today it is one of the most popular leisure activities for many people around the globe.

Online gambling is the type of game you will find under many names, depending on the site where you play it. It’s a game that allows players to bet money on their decisions and, with luck, make a profit.

While there may be countless forms of online gambling, there are some that simply stand out to this day. With that being said, here are some of the top and most popular forms of online gambling.

Casino

The most popular form of online gambling is online or virtual casinos. These are broadly similar to brick and mortar casinos that you will be familiar with if you have ever visited a casino in Las Vegas or elsewhere.

They allow players to bet money on games of chance via a computer – anything from blackjack and poker to roulette and even slot machines! The major difference between playing at an online casino and a real-life one is that you can’t play for free at a real casino (although some casinos offer free lessons).

Online casinos also have much lower stakes than real-life ones and many other advantages over traditional casinos.

Sports betting

Sports betting is another popular form of online gambling, and there are many options available to bet on. It is a form of gambling, and the more you know about the sport you are betting on, the higher your chances of winning.

From horse racing to football and basketball, anything that has a winner can be bet on. As with casino games, make sure you know the rules before you start playing so that you do not end up losing money by making the wrong moves.

To help manage your risks better, you can use a free sports picks site to give you some tips to help you spot your bets.

Esports betting

The e-sports market is growing exponentially, with millions of new players getting involved every year. While many people start by playing video games for fun, others join e-sports teams and work hard to reach the top level of tournaments.

While most of these players don’t make real money from their e-sports activities, others win large cash prizes in major tournaments. As a result, many people have started betting on esports matches and tournaments.

E-sports betting has become a popular form of online gambling. Many sportsbooks offer odds on the outcome of major tournaments and even smaller events. There are also e-sports fantasy leagues that allow you to participate in online competitions for cash prizes.

The most popular game for e-sports betting is Counter-Strike: Global Offensive (CSGO). This is a first-person shooter where two teams face off against each other in a series of rounds. The first team to win 16 rounds wins the match. Other popular games include League of Legends, Dota 2, and Fortnite, but CSGO has the biggest number of bets placed on it every month.

Lotteries

Lotteries have been around for centuries. They’re a staple in many countries and have been popularized in movies and TV throughout the world. It’s no wonder that millions of people play lotteries online. You can play lotteries worldwide when you visit websites like Lottoland Mega Millions or buy tickets for your local lottery draw from an online vendor.

Online gambling and its forms

Lotteries have been around for centuries. They’re a staple in many countries and have been popularized in movies and TV throughout the world. It’s no wonder that millions of people play lotteries online. You can play lotteries from around the world when you visit websites like Lottoland Mega Millions or buy tickets for your local lottery draw from an online vendor.

The battle for supremacy between Wazito FC owner Ricardo Badoer and former Sporting Director Solomon Alubala took a new twist after the High Court froze several assets belonging to the Swede.

In a court order dated Thursday, February 24, 2022, the High Court froze several assets belonging to Badoer Investments which houses the FKF Premier League side.

In the court order, Wazito FC’s famous Mercedes Benz bus, a Toyota Land Cruiser and a Volkswagen Touareg car are among those that face imminent auction.

Trouble at Wazito started in 2019 when the one-time loyalist Alubala was fired by Rico and replaced by Dennis Gicheru as the club’s CEO. Alubala went ahead to sue the Swede for defamation following inflammatory remarks posted by the Wazito owner on Twitter.

According to Alubala, he was never compensated as per the Kenya Employment Act 2017, leading to the court battle.

On the pitch, Wazito has had a fair share of their own problems ranging from poor match results and a huge turnover of coaches and players.

Promoted into the top flight, the so-called moneybags promised to light the FKF Premier League with stunning performances, signing every top name in the local league. During the same period, Rico oversaw the birth of an all-sport online TV, Madgoat, that has since been folded.

In the order, Ricardo has been barred from selling, transferring, or in any manner dealing with any shares, equity and property.

“Upon reading the application dated 14th January 2021 and presented to the court by counsel for the Applicant under Order 51 of the Civil Procedure Rules 2010 and all other enabling provisions of the law and upon reading the supporting affidavit of Solomon Alubala sworn on 14th January 2022 together with annexures thereto and upon hearing for the Applicants and in the absence of the Respondent. I hereby ordered that a Mareva injunction does issue to restrain the defendant or by their servants or agents or otherwise howsoever from selling, transferring, or in any manner dealing with shares, equity, property and or bank accounts he holds,” part of the ruling read.

Badoer has also invested in Sumac Microfinance Limited, Wazito Football club among others under the Badoer Investments.

INEOS has signed a new Performance Partnership with Eliud Kipchoge to support Kipchoge’s ambitious performance goals in running.

Having won gold in the men’s marathon at the 2020 Tokyo Olympic Games, defending his title from Rio 2016, Kipchoge is going for a record-breaking three Olympic titles back-to-back as he targets gold at Paris 2024. To support this ambition, Kipchoge has signed a Performance Partnership with INEOS and will be working with Sir Dave Brailsford in his new role as Director of Sport at INEOS.

The new partnership will see the performance team behind the INEOS 1:59 Challenge, including Sir Dave Brailsford, Valentijn Trouw and Patrick Sang, come back together. In 2019, Kipchoge made history at the INEOS 1:59 Challenge by becoming the first person to run a marathon in under two hours. The knowledge and expertise of the team that made this feat possible will reunite again to work with Kipchoge to help achieve his goals.

Eliud Kipchoge said: “To receive the support from such a great entity in sports is a huge boost to myself and the team. We have had a wonderful relationship since we first started working together and have already changed the world together once. I am excited to keep breaking barriers with the support of INEOS on our side. I believe that we can make a strong impact across all sports by sharing our knowledge and experiences with each other. To utilise the greatest minds in sports will continue to allow us to keep pushing the boundaries of running. I am very excited for the future ahead.”

To receive support from such a great entity in sports is a huge boost to myself and the team. We have had a wonderful relationship since we first started working together and have already changed the world together once. I am excited to keep breaking barriers. @INEOS pic.twitter.com/LhSOgr0QWF

— Eliud Kipchoge – EGH🇰🇪 (@EliudKipchoge) January 12, 2022

Sir Dave Brailsford, Director of Sport, INEOS said: “Eliud Kipchoge is a once in a generation athlete breaking athletic boundaries that many felt impossible. Collaborating with Eliud, his performance team and INEOS on the 1:59 Challenge was a truly inspiring experience. Eliud epitomises an INEOS athlete. The opportunity to come together again to tackle new ambitious challenges with Eliud and the wider running team is incredibly exciting.”

Sir Jim Ratcliffe, Chairman of INEOS added: “Eliud is a very special person with an approach and mindset that transcends sport. We have a close affinity with Eliud after the 1:59 Challenge so I’m pleased to bring him back into the fold. We have a great opportunity ahead of us to support not only his performance goals but understand how his approach can help others achieve theirs.”

Eliud Kipchoge and his team will begin working with the other teams backed by INEOS, which includes the All Blacks, Mercedes-AMG Petronas F1 Team, INEOS Grenadiers cycling team, America’s Cup Challenger of Record INEOS Britannia, OGC Nice and FC Lausanne-Sport.

Through their Performance Partnerships, INEOS brings together some of the best minds and talent in sport to tackle sports greatest challenges.

Under Sir Dave Brailsford, the teams involved are working together to identify opportunities for performance gains that can be shared and applied across the group, utilising the unique knowledge and skills of world-leading experts who operate across the full sports performance spectrum.

Sir Dave Brailsford added: “Across sports, we all face the same challenge, the need to continually improve. Through INEOS, we have a unique opportunity to take on this challenge. With some of the best minds in sport we will develop and grow the INEOS performance community, driving to become greater than the sum of our parts.”