Kenya Insights

Tag: Social media campaign

  • Salasya Bloggers: MP’s Bold Move to Hire 100 Digital Warriors for 2027 Campaign

    Salasya Bloggers: MP’s Bold Move to Hire 100 Digital Warriors for 2027 Campaign

    Peter Salasya wants to take over X — and the presidency. The Mumias East MP has launched a bold, unconventional strategy. He plans to hire 100 bloggers with his own money to raise his profile on X, formerly Twitter.

    On June 4, 2025, he announced the plan just weeks after declaring his presidential bid. This move is more than a PR push — it’s a digital war plan.

    Salasya knows social media helped him win before. Now, he’s betting on it again. The “Salasya Bloggers” are set to become a loud, organized force in Kenya’s political battlefield.

    On April 28, 2025, Salasya officially declared his intention to run for president in the 2027 general elections. He said the decision came after months of consultations and personal reflection. His announcement caught many by surprise, but his supporters saw it coming. [Photo: Courtesy]

    Salasya Bloggers Will Be Paid to Push His Agenda on X

    Mumias East MP Peter Salasya is serious about the presidency. And he’s taking an aggressive digital route to get there.

    On Wednesday, June 4, the youthful legislator said he would personally hire 100 bloggers to promote his political agenda on X. He urged interested individuals to send him their numbers so he could reach out directly.

    “Looking for 100 bloggers to be paid directly by me,” Salasya posted. “Just text me your number and I will definitely call back so I can help push my agenda on X. I am doing badly on X.”

    This is not a new space for Salasya. During his campaign for MP, he relied heavily on social media to reach voters. With little money but plenty of energy, he used Facebook, Twitter, and WhatsApp to campaign — and it worked. He beat seasoned politicians and shocked many with his win.

    Salasya believes social media gives underdogs a level playing field. That belief now forms the foundation of his presidential strategy.

    The Salasya Bloggers project appears to be a direct investment in his 2027 campaign. He wants to boost engagement, trend hashtags, and shape public opinion online. With a weak showing on X so far, Salasya seems determined to change the narrative.

    A New Political Style for a New Generation

    Salasya’s digital push shows the growing power of social media in Kenyan politics. No longer just a communication tool, platforms like X are now battlefields for influence, propaganda, and mobilization.

    Unlike other politicians who rely on hired communication teams and secret PR strategies, Salasya is open about his tactics. He is not hiding his intent to build an army of online supporters. He is offering them payment — a rare move in a country where many youth struggle to find work.

    This makes Salasya stand out. He’s targeting young digital natives — the same group that dominates Kenya’s voter base. His call to action is not only political; it’s also economic.

    By pledging to directly pay the Salasya Bloggers, the MP is trying to kill two birds with one stone. He boosts his digital reach and creates jobs — even if temporary.

    This blend of populism and social media savviness mirrors global trends, where influencers and online armies often sway public opinion more than mainstream media. But critics are already raising eyebrows.

    Some worry about misinformation, fake trends, and paid propaganda. Others argue that this kind of digital strategy can be manipulative and polarizing. If not properly handled, it can backfire, especially if the public sees it as dishonest spin.

    Still, Salasya remains undeterred. He has already begun touring the country to rally support. His goal: to build a national movement — both on the ground and online.

    From Social Media Underdog to Presidential Hopeful

    Peter Salasya shocked Kenya in 2022 when he won the Mumias East parliamentary seat without the backing of big money or major political parties. He used what he had — his personality, his passion, and social media.

    Now, he wants to repeat that success on a national scale. On April 28, 2025, Salasya officially declared his intention to run for president in the 2027 general elections. He said the decision came after months of consultations and personal reflection. His announcement caught many by surprise, but his supporters saw it coming.

    “To fellow Kenyans,” he declared, “after deep reflection, wide consultations, and careful consideration of the state of our nation, I, Peter Kalerwa Salasya, hereby declare my intention to vie for the Presidency.”

    Salasya also promised to unveil a new political party later this year. He wants the youth, women, entrepreneurs, and hustlers to join his movement. He says his dream is to build “a prosperous, inclusive, and united Kenya.”

    But to get there, he knows he needs visibility. He needs traction. And in 2025, that means owning the narrative online.

    The Salasya Bloggers campaign is just the beginning. If successful, it could redefine digital campaigning in Kenya — making social media not just a tool for announcements, but a battlefield for the presidency.

    As the race for 2027 heats up, Peter Salasya is betting on voices from X to lift him to the top seat.

    And he’s willing to pay for it.

  • Australia Passes Social Media Ban For Children Under 16

    Australia Passes Social Media Ban For Children Under 16

    Australia passed a law on Thursday to ban social media for children aged under 16 after days of heated debate, setting a standard for other countries to follow in a global push to curb the power of Big Tech.

    The law, expected to take effect in November 2025, sets some of the toughest social media controls in the world and will force platforms to take reasonable steps to ensure age-verification protections are in place.

    After a parliamentary session that went into the night, the country’s Senate, or upper house of parliament, voted to pass the law after the centre-left Labor government of Prime Minister Anthony Albanese won support from the conservative opposition.

    The Senate’s approval for the law is the final legislative hurdle after the lower house, or House of Representatives, passed the bill on Wednesday.

    Albanese, trying to lift his approval ratings ahead of an election expected in May, had argued that social media posed risks to the physical and mental health of children and is looking for support from parents.

    Australia plans to trial an age-verification system that may include biometrics or government identification to enforce the ban. The trial will run for several months and its findings would be reviewed by mid-2025.

    Under the law, companies could be fined up to A$49.5 million ($32 million) for breaches.

    In submissions to parliament, Alphabet’s Google and Meta said the ban should be delayed until the age-verification trial finishes, expected in mid-2025. Bytedance’s TikTok said the bill needed more consultation, while Elon Musk’s X argued the proposed law might hurt children’s human rights.

    A Senate committee backed the bill this week, but also inserted a condition that social media platforms should not force users to submit personal data such as passport and other digital identification to prove their age.

  • 5 Important Questions You Must Ask Prior to Any Social Media Campaign

    5 Important Questions You Must Ask Prior to Any Social Media Campaign

    Social media marketing is one of the most effective forms of online marketing. You can potentially reach thousands of customers with much less effort. However, that doesn’t mean you shouldn’t plan your social media campaigns. Planning is a key aspect of any business process. This holds true for online marketing and we look at 5 important questions you should ask before creating any social media marketing below!

    1. Who is my target customer?

    First, you must ask yourself, who is your target customer? Many businesses simply try to appeal to everyone. This isn’t the most effective way to market your products or services. Most businesses have a target customer. This could be identified by different aspects like age range, sex, household income, and geographical location.

    By understanding your target customer, you can create targeted social media marketing. As a result, it should be much more effective and attract people who are more likely to invest in your products.

    2. What do I want to achieve for this campaign?

    You must also be clear on exactly what you want to achieve. There is always room for improvement with marketing. But you must know how, why, and where you need to improve. This is something you cannot do effectively without goals.

    Before creating marketing, produce a list of realistic goals you want to achieve. Examples of goals could include growing your social media following by X new customers, gaining X new unique website visits, or gaining X new sales.

    3. Which platforms will I concentrate on?

    You must also decide which platforms to use. There is a large range of popular social websites available including Facebook, Instagram, Twitter, Pinterest, and Tik Tok, for example.

    It is tempting to simply produce marketing for each platform. However, this can be time-consuming and also costly. As a result, spend time deciding which platforms are likely to see the most success. For example, you may have a much larger audience on Instagram than you do on your Twitter account.

    4. What branding elements will I use?

    Branding is also something to consider for social media marketing. Ideally, your promotional material should include consistent branding elements.

    But which elements do you use? A business logo is a great example. You can create a logo for free using tools like LogoCreator, and most businesses incorporate their logo in social media marketing. But what about color schemes, fonts, and slogans? Decide which branding to use, and exactly which elements to include – this will help improve the cohesion of your online marketing.

    5. How long will this campaign run for?

    Lastly, you must also be certain of how long the social media marketing will run. Obviously, the posts will stay active indefinitely. However, there should be some cut-off where you create the next campaign.

    Also, having a clear end date ensures that you have a point at which you can review the effectiveness of your marketing. At the end of the run date, you should review your goals and see if you achieved them or not. You can then look at make improvements for future campaigns.

    Plan Your Social Media Campaigns Carefully for Maximum Success

    You will have far more success if you plan your social media campaigns in this manner. It is important to ask yourself questions, set goals, and monitor your progress. If you simply jump into social media marketing with no clear direction, you are more likely to flop. These five questions are an excellent starting point and should give you the basis from which to create a successful social media campaign.