Tag: Drake vs Kendrick Lamar

  • Kendrick Lamar Delivers ‘Not Like Us’ On The Super Bowl Stage

    Kendrick Lamar Delivers ‘Not Like Us’ On The Super Bowl Stage

    Rapper Kendrick Lamar entertained a packed stadium crowd and audiences around the world watching the Super Bowl on Sunday, teasing and then delivering his ubiquitous, Grammy-winning diss track “Not Like Us.”

    At the Superdome in New Orleans, Lamar was introduced by actor Samuel L. Jackson dressed in a top hat as Uncle Sam. Dancers in all white, all red and all blue piled out of a Buick Grand National GNX, the car that inspired the name of Lamar’s recent album “GNX.”

    The 37-year-old Lamar spun through “Squabble Up,” “DNA” and other hits before telling a group of female dancers: “I want to perform their favorite song, but you know they want to sue.” A few beats of “Not Like Us” played, but Lamar switched to a duet of “Luther” with R&B singer SZA.

    “Not Like Us” is part of a longstanding feud between Lamar and Canadian musician Drake, and there had been speculation that Lamar might skip the song at the Super Bowl. Drake filed a defamation lawsuit against Universal Music Group, saying the song’s false accusation that he is a pedophile has put him and his family in danger.

    But Lamar went for it. At one point, he omitted the word “pedophiles” – opting instead for a scream – but included a line about seeking “A minor” in which the crowd sang along.

    “Not Like Us” won five Grammy Awards a week ago, bringing Lamar’s lifetime total to 22.

    Lamar’s appearance on the biggest stage in music followed big names from Beyonce to Prince, Madonna, Lady Gaga and the Rolling Stones. The Super Bowl typically draws more than 100 million live U.S. viewers, the largest TV audience of the year.

    (Reuters)

  • Will Kendrick Lamar Perform ‘Not Like Us’ at the Super Bowl LIX Halftime Show?

    Will Kendrick Lamar Perform ‘Not Like Us’ at the Super Bowl LIX Halftime Show?

    As the countdown to Super Bowl LVIII continues, all eyes are on Kendrick Lamar’s highly anticipated halftime performance. Fresh off his Grammy wins for *Song of the Year* and *Record of the Year* with his explosive diss track “Not Like Us,” fans are buzzing with one big question: Will Lamar perform the hit song during his set?

    According to TMZ, sources close to the production have confirmed that Lamar is indeed planning to include “Not Like Us” in his set list for the event at the Caesars Superdome this Sunday. The track, which became a cultural phenomenon and a defining moment of 2024, is expected to be a highlight of the performance.

    Lamar, who has just swept the Grammys with “Not Like Us” winning both Song of the Year and Record of the Year, is set to take center stage with guest artist SZA. This performance marks Lamar’s return to the Super Bowl stage after he previously appeared as a guest during Dr. Dre’s iconic 2022 halftime show alongside other hip-hop legends.

    The confirmation from TMZ comes amidst a backdrop of legal drama, with Drake currently suing Universal Music Group, the label representing both artists, over the song’s lyrics which he claims defame him. Despite the lawsuit, which includes allegations of artificial stream inflation, Lamar’s team, along with the NFL and Fox, have decided to go ahead with the performance of “Not Like Us.”

    Ahead of Sunday’s big game, Lamar is set to speak during a pre-game media session hosted by Apple Music’s Ebro Darden and Nadeska Alexis. The interview, scheduled for Thursday at 10 a.m. Central time, will be broadcast on Apple Music’s platform and social media channels, including YouTube and Facebook.

    What to expect

    The Super Bowl, set to take place at the Caesars Superdome in New Orleans, will see the Kansas City Chiefs face off against the Philadelphia Eagles in a championship rematch. Beyond the halftime show, the pregame performances promise to deliver a celebration of Louisiana’s rich musical heritage.

    Jon Batiste, a Louisiana native and Grammy-winning artist, will perform the national anthem, while Trombone Shorty and Lauren Daigle are slated to perform “America the Beautiful.” Ledisi will take the stage to perform “Lift Every Voice and Sing,” a staple of Black American culture.

    In a nod to inclusivity, the national anthem and “America the Beautiful” will be interpreted in American Sign Language by actor Stephanie Nogueras, while Otis Jones IV will sign “Lift Every Voice and Sing.” The halftime show will be signed by Matt Maxey, ensuring accessibility for all viewers.

    With the controversial lyrics of “Not Like Us,” there’s speculation on how the song will be broadcast. TMZ reports that decisions on censoring or editing the song will be finalized during Thursday’s rehearsal, aiming to balance artistic expression with broadcast standards.

    This year’s Super Bowl pits the defending champions, the Kansas City Chiefs, against the Philadelphia Eagles in a rematch of last year’s championship, adding to the excitement of an already electrifying event.

    As the world watches, Lamar’s performance promises not only to entertain but also to make a bold statement on one of the largest platforms in entertainment. With “Not Like Us” confirmed, fans are eager to see how this moment will resonate in the ongoing saga of hip-hop rivalry and cultural commentary.

  • Drake Sues Universal Music For Defamation Related To Kendrick Lamar Diss Track ‘Not Like Us’

    Drake Sues Universal Music For Defamation Related To Kendrick Lamar Diss Track ‘Not Like Us’

    A hip-hop superstar beef was cranked up another notch Wednesday when Drake sued Universal Music Group for defamation over rival Kendrick Lamar’sdiss track “Not Like Us.”

    The lawsuit, filed in federal court in New York City, alleges UMG — the parent record label for Drake and Lamar — published and promoted the track even though it included false pedophilia allegations against Drake and suggested listeners should resort to vigilante justice. Lamar is not named in the suit.

    The result, the suit says, was intruders shooting a security guard and two attempted break-ins at Drake’s Toronto home, online hate and harassment, a hit to his reputation and a decrease in his brand’s value before his contract renegotiation with UMG this year.

    “The lawsuit is not about the artist who created ‘Not Like Us,’” the lawsuit says, referring to Lamar. “It is, instead, entirely about UMG, the music company that decided to publish, promote, exploit, and monetize allegations that it understood were not only false, but dangerous.”

    The suit later alleges, “UMG did so because it understood that the Recording’s inflammatory and shocking allegations were a gold mine.”

    And, the suit claims, the music company has made large investments and used its connections to arrange for “Not Like Us” to be performed at next month’s Super Bowl, where Lamar will be the halftime entertainment.

    The lawsuit, which is seeking a trial and an undisclosed amount of money for damages, also repeated allegations in other legal filings that UMG falsely pumped up the popularity of “Not Like Us” on streaming services.

    The track is nominated for five Grammys, including record of the year and song of the year.

    UMG disputed the lawsuit’s allegations in a statement Wednesday afternoon.

    “Not only are these claims untrue, but the notion that we would seek to harm the reputation of any artist — let alone Drake — is illogical,” the company said. “We have invested massively in his music and our employees around the world have worked tirelessly for many years to help him achieve historic commercial and personal financial success.”

    The company added: “Throughout his career, Drake has intentionally and successfully used UMG to distribute his music and poetry to engage in conventionally outrageous back-and-forth ‘rap battles’ to express his feelings about other artists. He now seeks to weaponize the legal process to silence an artist’s creative expression and to seek damages from UMG for distributing that artist’s music. ”

    The feud between Drake, a 38-year-old Canadian rapper and singer and five-time Grammy winner whose full name is Aubrey Drake Graham, and Lamar, a 37-year-old Pulitzer Prize winner, is among the biggest in hip-hop in recent years, with two of the genre’s biggest stars at its center.

    The two were occasional collaborators more than a decade ago, but Lamar began taking public jabs at Drake starting in 2013. The fight escalated steeply last year.

    Drake.

    Drake’s lawyers, from New York-based Willkie Farr & Gallagher, said the lawsuit seeks to hold UMG accountable for knowingly promoting false and defamatory allegations against him. They said the shooting and break-in attempts at Drake’s home, and the online vitriol, prompted him to move his family out of the house, and that he fears for his and their safety.

    “Beginning on May 4, 2024 and every day since, UMG has used its massive resources as the world’s most powerful music company to elevate a dangerous and inflammatory message that was designed to assassinate Drake’s character, and led to actual violence at Drake’s doorstep,” the law firm said in a statement.

    “This lawsuit reveals the human and business consequences to UMG’s elevation of profits over the safety and well-being of its artists, and shines a light on the manipulation of artists and the public for corporate gain,” it said.

  • J. Cole Net Worth and Journey to Hip-Hop Royalty and Wealth

    J. Cole Net Worth and Journey to Hip-Hop Royalty and Wealth

    Discover the financial empire behind one of hip-hop’s brightest stars. J. Cole, renowned for his insightful lyrics and chart-topping albums, commands a staggering net worth of $60 million.

    Explore how his entrepreneurial ventures, including minority ownership of the Charlotte Hornets, bolster his wealth alongside his philanthropic endeavors.

    Unravel the layers of J. Cole’s financial success in this in-depth exploration of his net worth.

    J. Cole Net Worth

    What Is J. Cole Net Worth?

    J. Cole, an American hip-hop artist, songwriter, and producer, has a net worth of $60 million. He was the first artist signed to Jay-Z’s label, Roc Nation.

    He consistently ranks as one of the highest-paid rappers, earning around $30 million annually.

    In June 2023, he became a minority owner of the Charlotte Hornets, purchasing a share previously held by Michael Jordan alongside country music artist Eric Church.

    He gained recognition as a rapper with his 2007 mixtape “The Come Up.” Jay-Z noticed his talent and signed him to Roc Nation in 2009.

    His debut studio album, “Cole World: The Sideline Story,” released in 2011, debuted at number one on the Billboard 200 chart.

    He’s since released five more albums, all chart-toppers. Cole’s known for his introspective lyrics, storytelling, and socially conscious themes, making him a respected figure in rap.

    He’s collaborated with many top artists and received numerous Grammy nominations. Beyond music, Cole founded Dreamville Records, signing several successful artists.

    He’s also active in philanthropy, notably through the Dreamville Foundation, which supports youth education and community outreach.

    Biography

    Jermaine Lamarr Cole, known as J. Cole, was born on January 28, 1985, on an Army base in Frankfurt, West Germany.

    His father, a U.S. Army veteran, left the family when Cole was young. His mother, Kay, worked as a postal worker.

    When Cole was eight months old, they moved to Fayetteville, North Carolina, with his older brother, Zach. Cole discovered his passion for rapping at age 12.

    At 14, he had stacks of rhymes but lacked recording tools. His mother bought him an 808-beat machine. By 17, he was sharing his songs online as “Therapist.”

    Despite challenges, he graduated high school with a 4.2 GPA and earned a scholarship to St. John’s University in New York City, graduating with a 3.8 GPA.

    Career

    In 2007, J. Cole gained recognition with his debut mixtape, “The Come Up.” Soon after its release, American rapper Jay-Z reached out to Cole and signed him to his record label, Roc Nation.

    In 2009, Cole dropped his second mixtape, “The Warm Up,” followed by “Friday Night Lights” in 2010.

    Touring with Drake in 2011, Cole released his first studio album, “Cole World: The Sideline Story,” topping the “Billboard” 200, US Rap, and US R&B/Hip-Hop charts, quickly going Platinum.

    His second album, “Born Sinner,” released in 2013, also hit #1 on these charts, earning Platinum certification.

    “2014 Forest Hills Drive” (2014) and “4 Your Eyez Only” (2016) followed suit, both achieving #1 spots and Platinum status.

    “KOD,” his fifth album, debuted atop the “Billboard” 200 in 2018.

    Winning his first Grammy Award on January 26, 2020, Cole earned Best Rap Song for “A Lot,” his collaboration with 21 Savage.

    Other Business Ventures

    Besides his thriving rap career, Cole also produces music. He co-founded Dreamville Records in early 2007 with Ibrahim Hamad.

    Dreamville Records has released nine albums, three of which went platinum. Cole has produced singles for Janet Jackson, Kendrick Lamar, and others. He’s also a minor shareholder in Tidal.

    In October 2011, Cole established the Dreamville Foundation, a non-profit organization.

    It hosts philanthropic events for disadvantaged youth, including back-to-school drives and book clubs. The foundation sponsors writing contests and career days.

    In 2014, Cole bought back his childhood home for $120,000 to convert it into rent-free housing for single mothers and kids.

    He organizes the annual Dreamville Festival, featuring local and big-name acts, with proceeds benefiting the Dorothea Dix Park Conservancy and the Dreamville Foundation.

    In 2020, Cole partnered with PUMA as an ambassador, resulting in the release of their debut collaboration shoe, the PUMA RS-Dreamer.

    In 2022, Cole signed with the Scarborough Shooting Stars of the Canadian Elite Basketball League.

    This followed a 2021 contract with the Patriots Basketball Club of the Basketball Africa League, where he played three games, scoring five points, three assists, and five rebounds in 45 minutes.

    Personal Life

    Cole married Melissa Heholt. They both attended St. John’s University. Melissa now serves as the Executive Director of the Dreamville Foundation.

    In a May 2018 radio interview, J. Cole disclosed that they have a son. He announced in July 2019 that they were expecting another child.

    J. Cole has citizenship in both Germany and the United States.

    J. Cole Net Worth, Awards and Nominations

    Throughout his career, J. Cole has earned numerous awards and accolades. As of 2024, here are some of his notable achievements:

    • Grammy Awards: J. Cole has won 2 Grammy Awards out of 18 nominations.
    • BET Hip Hop Awards: He boasts 8 wins at the BET Hip Hop Awards and has been nominated 37 times.
    • Billboard Music Award: J. Cole has clinched 1 Billboard Music Award win and received 7 nominations.
    • Soul Train Music Awards: With 3 Soul Train Music Awards from 9 nominations, J. Cole continues to garner recognition for his musical prowess.

    These accolades underscore J. Cole’s significant impact on the music industry and his acclaim as a talented artist.

  • Rap Battle: Drake Hits Back At Kendrick Lamar For Pedophile Claims

    Rap Battle: Drake Hits Back At Kendrick Lamar For Pedophile Claims

    Drake has released a new diss track as the rap battle with Pulitzer Prize winner Kendrick Lamar continues.

    The new song titled “The Heart Part 6” is a reference to Lamar’s ongoing single series.

    “And we know you’re dropping 6 mins after so instead of posting my address you have a lot to address,” Drake wrote about the release.

    Drake’s track responds to the two singles Lamar dropped over the weekend, Friday’s late-night “Meet the Grahams” and Saturday’s “Not Like Us.”

    After Lamar aimed at Drake’s parents, son, security guard, and label affiliates, the Toronto rapper is now claiming that he intentionally fed false information to people in hopes that Lamar would unknowingly use it in a track.

    “The one’s that you’re getting your stories from, they’re all clowns,” Drake raps. “We plotted for a week and then we fed you the information. A daughter that’s 11 years old, I bet he takes it.”

    Drake goes on to claim that Lamar’s songs are “trauma for your own confessions” and directly states “I never been with no one under age.”

    Weekend roundup

    The intensifying feud between the rappers Kendrick Lamar and Drake reached new heights over the weekend, with the simultaneous release of two scathing diss tracks.

    After weeks of back and forth, the new songs got personal, with allegations of domestic violence and secret children.

    Drake’s track, “Family Matters”, appears to suggest that one of Lamar’s children was fathered by another man.

    Lamar’s response, “Meet The Grahams”, alleges that Drake is addicted to gambling, sex, drugs and alcohol.

    Drake rejects the claims as a “shambles”.

    The two songs, released within minutes of each other on Saturday morning, are much darker than earlier missives in their war of words.

    Drake, who is the most streamed rapper in the world, casually suggests that Lamar is a perpetrator of spousal abuse, rapping: “They hired a crisis management team/To clean up the fact that you beat on your queen.”

    Outside of the song, Lamar has never been accused of any form of domestic violence.

    Drake also addresses the legal aftermath of his earlier diss track, “Taylor Made Freestyle”.

    The song, which used Artificial Intelligence to duplicate the voice of Tupac Shakur, was taken down after a complaint from Shakur’s estate.

    In “Family Matters”, he accuses Lamar of pulling strings behind the scenes to force that outcome.

    “You called the 2Pac Estate/And begged ’em to sue me and get that [expletive] down,” he says.

    Lamar wasted no time in retaliating. His song, “Meet The Grahams”, arrived 20 minutes later, along with the warning: “You [messed] up the minute you called out my family’s name”.

    The Compton-born rapper proceeded to call out Drake’s parents, and his six-year-old son, by name.

    “Dear Adonis, I’m sorry that that man is your father,” he raps in the opening bars. “Let me be honest, it takes a man to be a man, your dad is not responsive.”

    He later calls Drake a “deadbeat” and suggests he has secretly fathered another child.
    Drake responded to the latter accusation with an Instagram post, stating: “Hold on, can someone find my hidden daughter and send her to me pls… These guys are in shambles”, accompanied by several laughing emojis.

    Elsewhere on “Meet The Grahams”, Lamar repeats allegations that Drake has used ghostwriters instead of composing his verses, and that he has undergone plastic surgery.

    Lamar also alleges that people on the payroll at Drake’s record label OVO are “sex offenders”.

    The lyric appears to be a reference to Canadian rapper Baka Not Nice, who began his career as a security guard for Drake, and who was charged in 2014 with forcing a 22-year-old woman into prostitution.

    The rapper, whose real name is Travis Savoury, pleaded guilty to assault, but the prostitution charges were dropped.

    Timeline of the beef

    Drake and Lamar’s feud dates back to 2013 when Lamar was a relative newcomer.

    During a performance at the BET Awards, he boasted that his skills had “tucked a sensitive rapper back in his pyjama clothes”. The line was interpreted as a reference to Drake, whose soul-baring blend of rap and R&B had changed the sound of hip-hop.

    The feud simmered for a few years, boiling over again last year when J Cole and Drake described themselves, along with Lamar, as the “big three” of rap, on the song “First Person Shooter”.

    Lamar responded with a fiery verse on the song “Like That”, declaring that there was no “big three – it’s just big me”.

    Since then, both sides have released several diss tracks, with the tension continually ramping up.

    The fall-out has been good for business, with both sides scoring hits in this week’s Top 40.

  • Drake’s Net Worth: Unveiling God’s Plan and Success Strategies

    Drake’s Net Worth: Unveiling God’s Plan and Success Strategies

    Canadian-born artist Drake has amassed a staggering net worth of $250 million through his multifaceted career in acting, producing, and rapping.

    Rising to prominence on “Degrassi: The Next Generation,” he transitioned to music in 2006, unleashing a stream of chart-topping hits.

    Beyond music, Drake has ventured into business, with lucrative deals in fashion, alcohol, and technology.

    His relentless work ethic and strategic collaborations have solidified his status as one of the highest-paid entertainers globally.

    Drake's Net Worth

    What is Drake’s net worth?

    Drake, a Canadian-born actor, producer, and rapper, boasts a net worth of $250 million. He consistently ranks among the highest-paid entertainers globally.

    Starting as an actor on “Degrassi: The Next Generation,” he found fame through music since 2006, churning out hit after hit.

    His debut album, “Thank Me Later,” stormed the hip-hop charts at #1 in 2010, marking the beginning of his unstoppable journey.

    Touring non-stop, gracing numerous music programs and awards shows, Drake tirelessly expands his fan base.

    Since his mainstream breakthrough, Drake has amassed over $430 million in earnings before taxes and expenses.

    Between June 2017 and June 2018, Drake raked in $45 million, soaring to a total of $95 million in 2017 alone.

    From June 2018 to June 2019, his earnings reached $75 million, followed by another $50 million in the subsequent 12 months.

    Early Life and Career Beginnings

    Aubrey Drake Graham was born on October 24, 1986, in Toronto, Canada. His father, Dennis, played drums alongside musicians like Jerry Lee Lewis, while his mother, Sandra, worked as an English teacher and florist.

    Drake attended a Jewish day school and celebrated his Bar Mitzvah.

    His parents split when he was five; his father moved to Memphis, later facing incarceration on drug charges.

    Drake remained in Toronto with his mother but visited his father in Memphis each summer. Despite claims of his father’s absence, Drake maintained connections with him.

    Living in the bottom half of a townhome in Forest Hill, Toronto, Drake and his mom faced financial challenges.

    Despite this, he discovered his passion for acting and singing at Forest Hill Collegiate Institute, later facing bullying at Vaughan Road Academy due to his mixed-race and religious background.

    He initially dropped out but eventually graduated in 2012.

    Chart-Topping Hits and Career Highlights

    Drake’s musical journey began in 2006 with the release of his debut mixtape, “Room for Improvement.”

    He continued releasing mixtapes, garnering a loyal following, before signing with Lil Wayne’s Young Money Entertainment in 2009.

    His official studio albums, starting with “Thank Me Later” in 2010, catapulted him to superstardom.

    Here are some of Drake’s career highlights:

    1. Chart Domination: Drake holds the record for most number-one singles on the Billboard Hot 100 chart by a male solo artist, tying with the legendary Michael Jackson. Tracks like “Hotline Bling,” “One Dance,” and “God’s Plan” dominated the airwaves globally.
    2. Streaming King: Drake has consistently topped streaming charts, with billions of streams across platforms like Spotify and Apple Music. His dominance in the digital age has been a major driver of his success.
    3. Award Recognition: Drake’s talent has been recognized by the industry’s biggest awards shows. He boasts four Grammy Awards, six American Music Awards, and a whopping seventeen Billboard Music Awards.

    Top Collaborations

    Drake’s collaborations have been a strategic move, amplifying his reach and influence. Some of his most successful collaborations include:

    • Future: Drake’s frequent collaborations with rapper Future resulted in a string of hits like “Jumpman” and “Life is Good.”
    • Rihanna: The on-again, off-again musical chemistry between Drake and Rihanna has produced chart-topping tracks like “Take Care” and “Work.”
    • Wizkid & Kyla: The global smash hit “One Dance” featuring Wizkid and Kyla remains one of Drake’s biggest songs, showcasing his ability to blend genres and captivate international audiences.

    Drake’s Business Ventures

    Drake isn’t just a musical maestro; he’s a shrewd businessman as well. Here’s a glimpse into his income streams beyond music:

    1. OVO Sound: Drake co-founded the OVO Sound record label, a successful venture that has signed and nurtured the careers of several talented artists.
    2. Fashion Lines: Drake has dabbled in fashion with collaborations with brands like Jordan and releasing his own streetwear line under the OVO brand.
    3. Virginia Black Whiskey: Drake partnered with beverage giant Diageo to launch his own brand of bourbon whiskey, Virginia Black.
    4. Lucrative Endorsements: From Nike to Sprite, Drake has lucrative endorsement deals with major brands that add significantly to his wealth.

    Real Estate

    In 2012, Drake purchased a $7.7 million mansion in Hidden Hills, California, known as the YOLO Estate, featuring a 12,000-square-foot main house and extravagant amenities.

    Expanding his property, he acquired neighboring estates, totaling 6.7 acres for $15 million. In March 2022, he listed the YOLO Estate for $22.7 million, with options to buy parts separately.

    NFL star Matthew Stafford bought two parcels for $11 million, and another buyer acquired the third for $12 million.

    In Toronto, Drake built a 50,000-square-foot mansion in 2016. He owns a downtown condo and purchased Robbie Williams’ Beverly Hills mansion for $75 million in 2022, listing it for $88 million in 2023.

    Drake’s Boeing 767 private jet, “Air Drake,” unveiled in 2019, highlights his sole ownership, valued at $75-$100 million.

    Personal Life

    Drake, father to Adonis, has been in several notable relationships. He had an on-and-off romance with Rihanna from 2009 to 2016.

    Describing Rihanna as “the woman I’ve been in love with since I was 22 years old,” their relationship garnered significant attention.

    In October 2017, French model/actress/artist Sophie Brussaux welcomed Drake’s son, Adonis. However, Drake did not publicly confirm his fatherhood until 2018.

    Drake’s Net Worth, Awards and Recognitions

    Drake’s immense wealth isn’t solely built on record sales and streaming numbers. His talent and artistry have been widely recognized by the music industry’s most prestigious award shows.

    Here’s a deeper dive into Drake’s impressive collection of awards and recognitions:

    Award Show Number of Awards Notable Wins
    Grammy Awards 4 Best Rap Album for “Take Care” <br> Best Rap/Sung Performance for “Hotline Bling”
    Billboard Music Awards 39 Record for most wins by any artist <br> “Artist of the Decade” at the 2021 ceremony
    American Music Awards 6 Favorite Male Hip-Hop Artist <br> Favorite Album – Rap/Hip-Hop
    Other Accolades Three Juno Awards (Canada’s national music awards) <br> Two Brit Awards (recognizing international artists in the UK) <br> Countless MTV Video Music Awards

    The Ongoing Feud with Kendrick Lamar

    Hip-hop thrives on competition, and Drake’s long-standing feud with fellow rapper Kendrick Lamar has fueled headlines and album sales.

    Their lyrical jabs at each other, most recently reignited with Drake’s “The Heart Part 6” music video perceived as a diss track towards Lamar, keep fans engaged in a high-profile back-and-forth.